eVENT DIgital MARKETING AND SOCIAL POSTS

My team and I won the pitch for L.L.Bean’s Northern Lights Celebration – their annual, legacy event that activates during the winter holiday season at their flagship stores in Freeport, ME. On average, they have 500K-550K people visit to experience the Northern Lights festival and buy product. To engage them and drive repeat traffic to the stores, L.L.Bean is constantly trying to innovate the experience and was open to new thinking on how to create more surprise and delight moments. Jack’s involvement helped create engaging and celebratory engagements throughout the event.

We were also tasked with creative concepting and development for all of the print and digital elements. I took the event branding and artwork and implemented them on all of the digital asks for this event. That included an event page on L.L.Beans website, event email takeovers, multiple paid and organic social placements, and digital banners. See the work below.