L.L.Bean was hosting a two day grand opening event for their new headquarters location in Freeport, ME. This event was targeted at employees, introducing them to their new workspace. The ask of myself and my team at Arnold was to create a unique keepsake and event signage to pair with the thoughtful interactive experience for L.L.Bean's employees. I was tasked with developing a creative design for the pocket map keepsake being handed out upon arrival to the event. I also supported in event signage.

Experience

CLIENT

L.L.BEAN

YEAR

2023

SEGMENT

EVENT EXPERIENCE

SERVICES

SENIOR DESIGNER

The pitched look and feel of the keepsake was mimic museum 3D maps. This allows us to present multiple floors on one page so we could create a double sided map and event schedule for both days. The client wanted an accurate layout of the new HQ so employees could begin to familiarize themselves with the new location, this meant repurposing floor layouts to a creative branded keepsake. This project was a great lesson in presenting a lot of information in a visually appealing way, as shown below.

headqUARTER interior iMAges from: https://www.smrtinc.com/projects/l-l-bean-headquarters/